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Board of Directors
President
Will Royall
president@ad2orlando.org
An entrepreneur at heart, I love developing organizations, products, and people. So far I have produced a weekly news show on Fox, produced and sold a record in stores across Florida as a local Orlando / Daytona DJ, ridden a bicycle across the state of Florida to fundraise and raise awareness for people with disabilities (860 miles) with Push America, started a non-profit geared towards the preservation of history, founded two advertising companies (one of which has been sold since), and most recently a real estate company. What's on my plate next? Further developing Ad2 of course!
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Nickname: "Will", "Where there's a Will there's a way", "Billy" (by Mom and Dad at times still), "Bill" (when someone doesn't know me and just guesses) and "DJ".
Favorite Hobby: Well... surprising to most people I tell this to, my favorite hobby is Civil War Reenacting! If you like history, camping, playing army (without the danger of being in the real army and actually getting shot) and just "getting away" from the technological world we live in today, by spending weekends in an 1860's era – Civil War Reenacting is for you!
Favorite Ad Campaign: Favorite most recent ad campaign is definitely SimponizeMe.com. (Burger King / Simpsons / 7-11) What an amazing marketing piece. Everyone wants to see himself or herself as a Simpson. Everyone is going to send it to his or her friends (viral) and their friends are going to want to see themselves as Simpsons too. Top it off with actually turning select 7-11s into Quickie-Marts and you have an amazing campaign, and partnership between all three organizations!!
Favorite Website: www.RoyallMedia.com! (*plug plug*) we released a whole new world of creativity in 2008.
Something no one knows about me: I can think of a couple things... but you'll have to call me to find out (386-747-1964), I don't give away secrets that easy.
Favorite Ad2 moment: Simply finding out about the opportunity to take charge and serve on the board!
President Elect
Jennifer Gammichia
president-elect@ad2orlando.org
After graduating from the University of Florida with a degree in Advertising, I enrolled in the Copywriting Program at the Creative Circus. Since then, I have worked in many a agency with many a title (including a coordinator's coordinator and a second-string coffee runner.) But with age and experience, I have found my niche. I am a proofreader for the Progressive Communications' design department, while also moonlighting as a freelance copywriter (MissWriteNow.us) to a couple big names including Hilton and Precious Moments. This is my third year on the board, and I am just as much an advocate as I was on my first year. GO TEAM!
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Nickname: Jeni.
Favorite Hobby: Reading.
Favorite Ad Campaign: Yellow Pages: “Need Something?”
Favorite Website: FoodNetwork.com (not because of design, but because I LOVE FOOD!!) and AlchemyOrlando.com (it's my sister's hair salon, but the website rocks!)
Something no one knows about me: I set my alarm to wake up a half hour earlier to watch Saved by the Bell every weekday morning.
Immediate Past-President
Kristen Zucks
info@ad2orlando.org
After graduating with Honors from the University of Florida with a B.S. in Advertising in 2003, Kristen scored a position at a small local ad agency and quickly advanced to become Account Executive on the agency's largest accounts and also played an integral role in rebranding the agency. Since March 2006, Kristen has worked in account management at Push, the Orlando-based strategic creative agency. Kristen currently works on a variety of accounts including the national restaurant chain Smokey Bones Bar & Fire Grill. Although Kristen has developed a passion for restaurant marketing, she has also worked in industries ranging in everything from banking to sports marketing.
Kristen's AAF career began in 2005 when she volunteered to be Programs Chair for Ad 2 Orlando, then serving as Membership Co-Chair in 2006, President-Elect in 2007 and President from January 2008 through July 2009. As President Ad 2 Orlando won 1st place in Government Relations in the National Club Achievement Competition 2 years in a row. In the 2008-2009 year, Ad 2 Orlando placed in 6 of the 8 Club Achievement categories. Kristen has also served as the Government Relations Advisor to the Ad 2 Executive Board and Ad 2 Presidents, giving them tools and pointers to increase government relation activities in their markets. Kristen now serves as Immediate Past-President of Ad 2 Orlando and Treasurer on the Ad 2 National Executive Board.
A sports fan, pescatarian and runner, Kristen is always the first to get the crowd going and loves making new friendships and reaching new goals. Although she was born in New York, Kristen has lost her accent and is proud to be a Florida Gator.
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Nickname: Zucks, of course.
Favorite Hobby: Photography.
Favorite Ad Campaign: Bud Light's "Real Men of Genius".
Favorite Website: Craigslist.org
Something no one knows about me: The ACL (anterior cruciate ligament) in my left knee is from a cadaver. lck!
Favorite Ad2 moment: My favorite Ad2 moment was at the "Ad2 is Hot - A Hispanic Marketing Program." As a new member of Ad2 and Programs Chair on the Board of Directors, I was thrilled that the second event the Programs Committee put together was such a success. Because of very low turnout at my first event, I was a little discouraged and didn't expect the "Ad2 is Hot" program to be so fun. This reassured me that being involved in Ad2 is truly rewarding and worthwhile.
Communications Co-Chair
Shaun Whalen
communications@ad2orlando.org
I grew up on the mean streets of Montreal, Canada. All of my schooling was done in French, except for my last year of high school and my post-secondary education, which were in English. I graduated in 2003 from Stetson University with a Bachelor of Arts degree in Digital Arts and minors in Fine Art and Religious Studies.
I got into advertising because of my interest in art, filmmaking, graphic design and because advertising is the only way to work in all of those fields and still make a good living.
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Nickname: Sway
Favorite Hobby: Sword Fighting
Favorite Ad Campaign: Outpost.com's Girbil Cannon - Click here to see it!
Favorite Website: ShaunWhalen.com and RoyallMedia.com.
Something no one knows about me: I testified in a murder trial once. I swore to tell the truth, the whole truth and nothing but the truth...
Favorite Ad2 moment: N/A
Communications Co-Chair
Zach Firestone
communications@ad2orlando.org
I moved to Orlando to attend the University of Central Florida in 2002 and got a job here after graduating. I am currently working for a web design company full time as well as doing freelance work on the side.
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Nickname: Firestone
Favorite Hobby: Running (It's a love/hate relationship)
Favorite Ad Campaign: NBA: Where Amazing Happens
Favorite Website: www.ZachFirestone.com
Something no one knows about me: I used to be great at realistic pencil drawings.
Favorite Ad2 moment: Going to City Walk on the party bus.
Government Co-Chair
Nichole Griffin
governmentrelations@ad2orlando.org
I earned a bachelor’s degree from the University of Florida so naturally I am a die-hard Gator fan. I work at Ypartnership directing the Human Resources department and ensuring compliance with a wide range of human resources-related strategic and regulatory requirements. My most visible responsibility is the recruitment and examination of qualified advertising, marketing and public relations professionals. I look forward to a successful year serving as the Government Relations Co-Chair!
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Nickname: Some of my friends call me Anne because I resemble the actress Anne Hathaway. Who knows…maybe she’s a long lost cousin.
Favorite Hobby: Biking, hiking and learning how to play tennis.
Favorite Ad Campaign: Volkswagen’s “Un-pimp your ride.”
Favorite Website: www.ypartnership.com Here’s my shameless plug for Ypartnership!
Something no one knows about me: I am secretly a really good cook; however, it’s a rare astronomical event when it happens.
Favorite Ad2 moment: I haven’t experienced my favorite Ad2 moment yet; although, watching some people who shall remain nameless swim to an island was definitely impressive. I am sure that my favorite moment with Ad2 is just around the corner.
Government Co-Chair
Heather Keroes
governmentrelations@ad2orlando.org
I’m a public relations professional who has worked on everything from Mickey Mouse and Rubik’s Cube to Internet service and Caribbean destinations...and now, the government (kind of), as Ad2’s Government Co-Chair. As part of the marketing team at Push, I manage public relations and assist with marketing and new business activities on behalf of the agency. I look forward to using my PR skills to help keep Ad2 members informed of all government happenings affecting our industry.
As a graduate of UCF, I’m proud to call Orlando my home, but I am originally from Brooklyn, N.Y., which is something most people wouldn’t guess when meeting me. I love the Magic, but I also love the Mets. It’s the best of both worlds.
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Nickname: The Amazing Heather…OK, I’m lying. Most people don’t abbreviate Heather, so I’m at a loss.
Favorite Hobby: I’m a reading fiend.
Favorite Ad Campaign: The Career Builder Monkey commercials. It’s hard to go wrong with monkeys in your TV spots.
Favorite Website: Fark.com - where Florida is a news topic all on its own. Also, TheOnion.com.
Something no one knows about me: I was briefly part of a children’s singing group.
Favorite Ad2 moment: Actually buying a cardinal- and holly-adorned sweater vest just to wear it one time to the Ugly Sweater social.
Education Co-Chair
Kyle Hooper
education@ad2orlando.org
I recently graduated from UCF with a degree in graphic design and a minor in magazine journalism. I’ve been fascinated by making things since I was a child, and luckily I get to make it my job now. When not creating things in the digital world, I make hand-bound books and hand-printed stationary. I’m a Florida native (born in Jacksonville) and have only seen snow once. I’m always looking for new creative outlets, and Ad2 has gotten me in touch with a lot of cool and creative people. I’m excited about putting my talents to use for Ad2 this year and helping students get more involved!
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Nickname: Smile. My dad has called me that since forever.
Favorite Hobby: Making books, riding my bike, and my love/hate relationship with running.
Favorite Ad Campaign: Recently, the Old Spice “2 Things” Ads with the Centaur. Centaurs are an under-represented demographic.
Favorite Website: http://www.kylehooper.com. (Shameless Plug. Check.) It’s constantly changing and evolving as I do.
Something no one knows about me: I might have an obsession with office supplies and organizational systems. My favorite time of year was always back-to-school shopping.
Favorite Ad2 moment: One of the first events I went to was the Siete de Mayo Social. Everyone was so great; I knew I had to get more involved!
Education Co-Chair
Susan Watts
education@ad2orlando.org
I moved to Orlando in 2008 to work as a Media Planner & Buyer at Push. I am a graduate from Florida State University with a degree in Communications/Advertising. During my time at FSU, I was a member of my local AAF chapter, member of the college ad club as well as on the AAF National Student Advertising Competition where we competed nationally on a Coca-Cola "pitch". As co-chair on the Education board I hope to get local students excited about being involved with Ad 2 and its many talented and amazing young professionals.
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Nickname: Suzy
Favorite Hobby: College Football, Kayaking, Going to the Beach, Traveling (I don't do enough unfortunately) and Going Shopping for Sandals.
Favorite Ad Campaign: There are many but I am going to have to pick Bud Light's 'Real Men of Genius' campaign. However, Bud Light's 'Swear Jar' is my favorite ad.
Favorite Website: Besides the essentials; Yahoo, Facebook and Twitter... probably www.Seminoles.com - Go Noles!
Something no one knows about me: My lips are sealed.
Favorite Ad2 moment: Going to the 2009 National AAF conference in D.C. and representing Ad2 Orlando in the Public Service competition where we took home 3rd place!
Public Service Co-Chair
Wayne Kan
publicservice@ad2orlando.org
I’m currently an art director at Chernoff Newman – Orlando and devout lover of all things graphic design. I have the habit of not letting go of work even after hours, so I often fall asleep thinking about what problems require solving the next day (that’s normal isn’t it?) I think that’s also one of the reasons why Ad 2’s worked so well for me, it’s given me an avenue to do extra work, which is probably what most people try to avoid (HA!). I like to think of work as one big revolving door of challenges and hopefully those are challenges that I can solve with some of the great talent I’ve been fortunate enough to meet in this town and through this organization.
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Nickname: “Boy Wonder”
Favorite Hobby: Baseball and Surfing.
Favorite Ad Campaign: “Got Milk”, oldie but goodie.
Favorite Website: Mine. www.wingmandesign.us.
Something no one knows about me: I’m a little OCD, so I wake up everyday 2 hours before I need to be at work to exercise, shower, walk the dog, do some work, etc. I’m a pseudo-morning person now whether I like it or not.
Favorite Ad2 moment: Winning the 2008 Ad 2 Kickball tournament. The Orange team took it all home baby.
Public Relations Chair
Lindsey Levy
publicrelations@ad2orlando.org
Originally from Cleveland, I moved to Orlando to finish my Bachelor’s degree at UCF. While finishing school, I accepted a position as a Public Relations Intern at Push. Since then, I was brought on full time and have worked my way to my current position as Junior PR Account Executive. I am new to Ad2, but am excited to share my PR background and skills with my fellow Board and members. I have two chihuahuas at home (Bonzai & Mira) who I love more than anything.
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Nickname: Train-Wreck Barbie or T-Dubs for short
Favorite Hobby: Spending time with my dogs and going to the beach.
Favorite Ad Campaign: AT&T More Bars. I love the golf related ones. So smart.
Favorite Website: badpitch.blogspot.com
Something no one knows about me: I like eating whipped cream right out of the bottle.
Favorite Ad2 moment: Winning third place in the Ad 2 National Public Service Competition in 2009.
Socials Co-Chair
Jillian Baco
socials@ad2orlando.org
I’ve been Orlando magazine’s graphic designer for over two years and also have my own freelance design company, Jillian Baco Designs. Originally from New York, I’m an alumna of the University of Kansas (Rock Chalk Jayhawk). I appreciate relationships developed through professional interactions and look forward to meeting you.
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Favorite Hobby: Yoga, art and music.
Favorite Ad Campaign: The Money You Could Be Saving with Geico
Favorite Website: www.jillianbacodesigns.com
Something no one knows about me: I’m a leap year baby!
Favorite Ad2 moment: My favorite moment thus far has to be volunteering as Socials Chair. I’ve wanted to be more involved—here’s my chance. Let’s have some awesome socials this year!
Membership Co-Chair
Sarah Peerani
socials@ad2orlando.org
Starting my senior year at the University of Central Florida, I am bamboozled by everything that is advertising. I’ll be receiving my degree in Advertising/Public Relations and obtaining a minor in Marketing. This is my second year on the Board of Directors- previously co-chairing Education, to now working with Jillian with Socials! Ad 2 has definitely been more than awesome and helpful to not only my career and gaining experience and knowledge about the industry, but being able to work with and meet so many great people! I’ve done a few internships, most recently at TBWA\Chiat\Day in Los Angeles where I fell more in love with advertising and the state of California! It also helped me recognize my desire to pursue Account Planning instead of Account Management! I have no idea what I’ll be doing after school, but do know I’ll be traveling somewhere amazing but until then... let’s get some GREAT socials going, yah?!
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Favorite Hobby: Lacrosse, running and being at the beach
Favorite Ad Campaign: Coca-Cola Spain’s “Encounter”
Favorite Website: www.ibelieveinadv.com/
Something no one knows about me: A lot of people know once they get to know me, but I’m half Colombian and half Indian.
Favorite Ad2 moment: Becoming a part of Ad 3 when I got my tattoo at the Ocala Conference in September ‘08!
Membership Co-Chair
Ashton Dunn
membership@ad2orlando.org
ORL > ATL > ORL.
Morehouse.
Fry I Hammond I Barr
Interactive.
Media > Production > PR.
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Nickname: Ash
Favorite Hobby: Concerts. Legos. Polaroids.
Favorite Ad Campaign: ‘Is it the shoes?’ -- Air Jordan featuring Spike Lee’s other self, “Mars Blackmon”
Favorite Website: fabrica.it/blog/
Something no one knows about me: I used to dream about becoming a broadcast journalist.
Favorite Ad2 moment: Orange Team Victory at 2009 Ad 2 Orlando Kickball Tourney
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