Digital Marketing Manager


We are looking for an upbeat and intelligent individual with outstanding communication, organizational strategic skills who will play a strong role on Appleton’s Team. The Digital Marketing Manager is responsible for implementing digital marketing strategies for clients. The Digital Marketing Manager can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.


This individual may possess the following qualities and perform the following tasks:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations as they pertain to both structure/functionality and content of websites
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Setup, administer and write content for a client’s social media presence on a number of social media websites
• Setup, run and administer social media advertising campaigns for a client’s social media presence on a number of social media websites
• Setup, run and administer paid display and search advertising campaigns in accordance client goals
• Administer search engine programs (XML sitemaps, webmaster tools, etc.) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, consumer generated content)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, social media, digital advertising and marketing industry trends and developments
• Research and administer social media and reputation management tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search engine results and performance across the major search channels, including comparisons vs major competitors
• Work with analytic tools to create comprehensive reports of paid and organic campaign performance for client, and articulately explain results in client meetings
• Communication to team and management on project development, timelines and results
• Work closely with the other team members to meet client goals
• Assist with other team members with copywriting and copyediting on various projects


• 3-5+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Proficiency with Microsoft Office
• Experience with website analysis using a variety of analytics tools, including Google Analytics
• Experience working with popular keyword tools (SEMrush, MOZ, etc.)
• Experience working with CMS and building/administering content in CMS environments, especially WordPress
• Knowledge of HTML/CSS and website administrations

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Company Benefits

Appleton is an award-winning agency in the heart of Downtown Orlando that provides advertising and marketing solutions for high-profile regional and national clients. Services include strategic planning, brand development, web, digital, video, print, public relations and media. We are a high-energy, fast-paced team that works with a wide range of mediums and markets. We have a strong culture that emphasizes charitable giving, positive attitudes, communication, mutual support and a strong work ethic. Appleton has continually been voted Best Place to Work by the Orlando Business Journal since 2017. We have great benefits, a flexible work environment, the latest industry technology and programs, free parking downtown and an endless supply of snacks and caffeine. We are dedicated to our employees’ personal and professional growth, providing continuous education and opportunities to work on award-winning projects and campaigns.